Our Story

Hi, I'm Zoey Rose — founder of by zoey rose and the creator behind AURÉ hair extensions.

My love for hair started long before I ever thought about building a brand. I spent years searching for extensions that felt as natural as my own hair and hair that I would be able to use on my own clients with their braids — ones that blended seamlessly, held up through real life, and didn't compromise the health of my strands. What I found again and again were products that looked good in photos but fell short in person.

So I decided to create something better.

Why AURÉ?

AURÉ hair extensions were born from a simple belief: you deserve extensions that feel as good as they look. Every set is crafted with premium, ethically sourced hair — selected for its texture, strength, and natural movement. We obsess over the details so you don't have to.

• Premium Quality: Only the finest hair makes it into an AURÉ set — soft, tangle-free, and built to last.
• Natural Blend: Designed to move and feel like your own hair, not like an add-on.
• Thoughtful Sourcing: We care about where our hair comes from and how it's handled every step of the way.
• Real Results: Extensions that hold up through your actual life — not just for the photoshoot.

Our Mission

At by zoey rose, our mission is to help every person feel confident, beautiful, and completely themselves. We believe luxury shouldn't mean sacrificing integrity — in our products or our values.

Whether you're new to extensions or a longtime lover of them, we're here to make the experience effortless, elevated, and entirely yours.

Welcome to the AURÉ family.

— Zoey Rose